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Landing Page Optimization: How to Identify Testing Opportunities

April 19, 2013

Excerpted from article intro on Search Engine Watch:

“If landing page optimization and conversion funnel testing are not on the list of items that you’re currently focusing on, then you’re not getting the most out of the visitors that are coming to your site. This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white paper so they can learn more about a specific topic, watch a video, spend more time engaging with the content on your site, etc. etc.


During the Landing Page Optimization session at SES New York 2013, Justin Cutroni, Analytics Advocate at Google, discussed:

– Why testing is important for your business.

– How to identify opportunities for testing through data.

– The different elements on a page you want to consider testing.

– What types of tests are available.

– Some tools you can use.

– The basic elements of setting up a test.”


Each point is analyzed with many information.

Read full article here:


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